The Heartland Collegiate Athletic Conference (HCAC) is proud to announce a new multi-year partnership agreement with Under Armour, naming the global performance brand as the official apparel provider of the HCAC beginning July 1, 2026. BSN SPORTS will service the agreement as the exclusive supplier.
Founded in 1996, Under Armour has become one of the world’s leading athletic performance brands, known for innovative apparel, footwear, and equipment designed to help athletes perform at their highest level. With a commitment to advancing athletic performance through innovation and technology, Under Armour serves athletes at every level of competition across youth, high school, collegiate, professional, and international sports. The Heartland Collegiate Athletic Conference joins the brand’s collegiate roster of more than 300 partnerships.
“The Heartland Conference has a proud championship history and each of its members shares the same dedication to developing well-rounded student-athletes across every school and sport,” said Todd Northrop, senior vice president of BSN SPORTS collegiate and pro select divisions. “The HCAC is the conference behind the Heart of D3 athletics and our team at BSN SPORTS looks forward to working with Under Armour to help keep it pumping with the best apparel and gear all year long.”
The relationship is aimed at improving the championship experience at the conference’s 13 championship events through increased visibility of championship staff and upgraded quality of championship merchandise offerings to participants and fans. The agreement represents a shared commitment between the HCAC, BSN SPORTS and Under Armour to excellence, innovation, and supporting the continued success of Division III student-athletes.
The Heartland Collegiate Athletic Conference, proudly known as the “Heart of Division III,” is comprised of 10 private universities across Indiana, Kentucky, and Ohio. Through competition in 20 sponsored sports, the HCAC is committed to providing an exceptional student-athlete experience grounded in athletic excellence, academic achievement, sportsmanship, and community. HCAC member institutions share a dedication to developing well-rounded students who succeed in competition, in the classroom, and beyond.
“Our conference championship experience is a point of pride within our conference,” said Jay Jones, HCAC Commissioner. “This relationship with Under Armour and BSN gives us an opportunity to raise the look and feel of our events to a more professional level and we believe our students will be excited for the change.”
ABOUT UNDER ARMOR
Under Armour, Inc., headquartered in Baltimore, Md., is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For further information, please visit https://about.underarmour.com.
ABOUT BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
MORE HCAC INFORMATION
For more information on the HCAC, visit the websites of any of the participating schools, or go to the HCAC's home on the internet at www.heartlandconf.org. Be sure to stay up to date on all of your Heartland Collegiate Athletic Conference news by following @HCACDIII on Twitter and by liking the "HCAC DIII" Facebook page.